You’ve Launched, Now What? — What to Do When You’re Stalled in Your Business & You Need to Course Correct
In the Creative Launch Cycle, the purpose for looking at your results is to evaluate where you are when it comes to reaching your objective.
(Angel Investor Evelyn Simpson talked about using money as a tool to see what you’re doing right and wrong in your business. Catch the replay of her talk in the Resource Library.)
As an entrepreneur looking to get more traction for your business, it can be easy to get discouraged when things don’t turn out the way you planned.
You might have sales in the pipeline that aren’t closing as fast as you mapped out in your financial plan.
You might have got a high valuation for your company and are ready to seek your first round of funding, but your CTO is no longer on board and you need to get a new one fast so you can complete your beta test and get your product to market.
Or perhaps you are poised to get a big sponsorship deal that will help put your product in front of hundreds of thousands of eyeballs, but the sponsoring company is dragging its feet.
If things are going great, but you want to optimize them, start asking better questions about what is possible.
Here’s a personal story of how I course-corrected after I realized my business model wasn’t working.
Watch this video if you’re at the stage in your business when you’ve got something that’s working, but you want to be able to scale it, or optimize it, or tweak your business model to get the same results faster, easier, helping more people.
When you’ve implemented a great idea, and you’ve got the results you were after in terms of sales or users, but now it’s time to improve how you’re getting results, it is time to tweak and course-correct.
If you aren’t sure how to do that, join the Creative Impact Studio.
This is the community I founded and facilitate for people who are leading the companies and teams that are making our lives better.
Every week you will have the opportunity to join in live discussions, training and get mentored by me.
It’s free to join, but you need an invitation.